The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Neuro Linguistic Programming (NLP) is one of the most powerful communication tools available.
It helps you understand what makes people tick, helps you to influence and persuade people and gives you an insight into what really happens when we communicate.
Effective NLP Skills, 2nd edition, covers all the NLP models, tools, skills and behaviours you need, and teaches you how to channel this knowledge into improving your performance at work. You will discover how to manage yourself and others, how to use language to get what you want, outcome thinking, how to build rapport and how to motivate others.
With crucial insight into the workings of the brain and essential techniques to enhance your learning, Effective NLP Skills is for anyone who wants to utilise the NLP model to get ahead in their career.
"Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It! can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes powerful and compelling. At the heart of every successful campaign is a cause that motivates and drives a desire to succeed. With such a cause anyone can apply the Campaign It! model to devise a communications campaign to create success"--
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing,customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--
Imagine a workplace where people are energized and motivated by being in control of the work they do. Imagine they are trusted and given freedom, within clear guidelines, to decide how to achieve their results. Imagine they are able to get the life balance they want. Imagine they are valued according to the work they do, rather than the number of hours they spend at their desk.Wouldn't you want to work there? Wouldn't it also be the place that would enable you to work at your best and most productive?
The Happy Manifesto is a guide to anyone wanting to improve their workplace. Learn how you too could change your work environment for the better.
The author uses her work in neuroscience to provide habits and learning techniques that will improve work performance by making the brain work at its optimum level.
Presents anecdotal, step-by-step advice for communicating confidently and stylishly while making a positive impression, sharing coverage of such topics as body language, using technology and the effective implementation of disaster recovery methods. Original.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.
Free Range is the new career change. Trapped in a job that's 'just not you'? Always dreaming of your next vacation and counting down to the weekend? Imagine getting paid to do something that brings you alive, without ever having to walk into an office again. It's all possible with this smart guide that breaks you out of the career-cage and puts you in control of your life. "Be a Free Range Human" is a breezy, energizing and straight-talking guide to creating an amazing lifestyle and a great income, doing what you love (on your own terms). Packed with inspiring case studies from people who've done it, this book shares unconventional ideas and practical steps to: discover what you really want to do with your life; create a 'free range' career tailor-made for your unique personality and interests; ditch the job and still make as much (or more) as you do now; get time and location freedom (make money travelling the world or hanging out in your favourite cafe); get started in 90 days, for less than GBP100 (you don't need an MBA, funding or stuffy business plan to do it); and stand out from the crowd and do things your way!
Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques into action.
This 25th anniversary edition of Selling to Win has been fully revised and updated and is packed with even more unbeatable sales tips. You'll find tried and tested advice on how to:
Get a sale when you are not the cheapest;
Beat the competition;
Turn your customer into an ambassador;
Build a positive attitude that gets results;
Close a sale.
Recognized worldwide as one of the most effective and powerful sales-improvement guides ever written, Selling to Win is the salesperson's bible.
Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives. Yet, we often make decisions without properly considering the context, options and implications of our actions. Or worse still, we end up managing the consequences of avoiding taking difficult decisions.Decide sets out a clear and easy to follow model that will enable you to make or contribute to effective decisions, proving that it does not have to be a long drawn out process, as long as you use a mixture of rational and lateral thinking. Free from business jargon, and filled with relevant case studies, Decide is a vital book for everyone whose life revolves around successful decision making. Thought-provoking and practical, it will help you always make the right decisions, and choose from your options wisely, whether you have 60 days, 60 minutes or just 60 seconds.
Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.
Offers advice on starting a home-based business, including selecting a business, market research, accounting basics, website design, composing a business plan, handling employees, and expansion.
The single most significant cause of motivation problems is a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of a business. This title takes the reader through the different types of recognition and teaches how to implement recognition programmes.
Meetings are important business and social activities. We meet with other people to learn, to exchange information, to take decisions and to enjoy ourselves. This title provides guidance on how to get meetings right.
A good business plan should impress potential financial backers by clarifying aims. This title introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems.
A practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer.
